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DID YOU KNOW?Average successful crowdfunding campaign is around $7,000.The highest converting sharing tools are: Email: 53%; Facebook: 12% and Twitter: 3%.92% of those surveyed trust recommendations by friends, family, and word of mouth above all other forms of advertising.CROWDFUNDING CAN INCREASE YOUR organization'S FUNDRAISING SUCCESS
Crowdfunding is all the rage. And there's a reason it is. Crowdfunding platforms raised $2.7 billion in 2012 and the expected annual growth for 2013 is estimated to be 89% which equates to a total value of $5.1 billion raised.
First, what exactly is crowdfunding? “Crowdfunding is the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.”
However for organizations and changemakers, it's so much more. Beyond the obvious benefit of increased donations, crowdfunding is a social tool that engages your supporters, makes them part of your team – engenders a sense of community, while raising awareness of your cause and simultaneously growing your brand recognition.
Click to enlarge. (Crowdsourcing)How Crowdfunding Increases Your Social Reach and Donations
With traditional online giving, a donor makes a gift to your organization and after the transaction is complete, the interaction is also finished until you reach out to them again. However crowdfunding for organizations and changemakers turns your supporters into proactive, empowered, and engaged Cause Champions, who spread your message throughout their social communities.
Imagine you have a donor list of 1000 people. After sending out an email to your list, 100 of your supporters create their own fundraising pages, sharing their campaigns across their social networks and asking their friends and family to donate. The average person on Facebook today has 130 friends, so with a simple push of a button your supporters have just spread the word to 13,000 people. Now imagine just 10% of those people decide your cause is one they believe it and they want to donate on their friend’s personal page. You’ve just received 1,300 new donors.
A personal endorsement from your donor to their friends and family fuels the giving and spreads awareness faster than any marketing brochure could hope to do. So, if you are not currently using Crowdfunding in your fundraising strategy, the time is now to add it into the mix of your online solutions. This is where we come in.
CauseRoar’s Crowdfunding Tools
Most organizations think of crowdfunding and immediately think of the services where you compete with 100s of other organizations trying to raise money on a 3rd party site. At CauseRoar, the tools we offer our clients are 100% hosted on your website, eliminating the need
Click to enlarge. (CauseRoar)for sending your supporters off to a 3rd party website and paying fees (for instance, Kickstarter charges 5% fee of the funds collected).
We setup your crowdfunding site, brand your pages, train you and even create campaign materials to help you market your new venture. The tools we offer get you where you want to go quickly and cost-effectively while keeping all the control in-house.
We have been very much impressed with Cause Roar’s ability to deliver a creative, attractive, and effective online presence that perfectly reflects our medical society’s vision. Cause Roar helped us develop a brand identity that we can be proud of.
Thanks to Cause Roar’s talent our society has taken off as a premier medical society.
Dr. Daniel Cameron, ILADS President
CauseRoar is absolutely a delight to work with. They are incredibly organized, easy to communicate with, responsive with website changes and deadlines, and they do the most beautiful design work. I don’t know what our organization would do without them!
Jeanne Androvich, President, Soroptimist International of Marin County
CauseRoar’s knowledge of social media platforms and online marketing is extensive. They helped us define our brand and provided us with marketing, website and social media ideas that are not only creative but also deliver results. They provide the best customer service - responsive, timely, do what they promise and beyond. I always trust their judgement for all of our online and branding needs.
Nicole Schapiro, President, The Influence Institute
CauseRoar immediately captured the essence of our school and came up with the most creative way of presenting our vision and our work in design, text and images. The end result is a website that we are thrilled with. Their intelligence and aesthetic sensitivity is completely matched with their remarkable care for client and product. Their thorough and professional efficiency is outstanding. We recommend CauseRoar without hesitation.
Khosrow Khalighi, Owner, Five Element Trainings
We have worked with CauseRoar over the course of several years. They took the time to listen to our message and objectives and translated them to our online presence. Their professionalism, insight, creativity and responsiveness have resulted in a dynamic and user friendly website with which we are very pleased.
Jackie Propp, Principal, Propp Christensen Caniglia LLP
I have received multiple complements on my Website developed by CauseRoar. People find it easy to navigate and find information that they want. Doctors usually, and I am included, are not tech savvy and in my case I cannot visualize easily. CauseRoar made it a pleasure to think about information dissemination and intent and made it possible for me to understand the issues. The result is a visually beautiful informative website.
Dr. Christine Green, Owner
This is just a short note to let you know how happy I am with the web site you designed for me. I knew it was the next step to making my business more successful, but I did not realize that the sleek and user friendly design you suggested and put together for me would bring my business marketing to a whole new level of professionalism. Again, thank you.
Rachelle Dorris, Principal, MarinWaterViews
