Responsive design is increasingly important for organizations. If your website is not optimized for mobile devices you are leaving behind an increasingly large number of possible donors and supporters. The numbers are just too large for organizations to ignore. Some predict that in 2014 mobile Internet usage will surpass desktop Internet usage.
The stats are clear. Mobile Internet usage has skyrocketed over the last few years. From 2012 to 2013, a 67% increase in website traffic has come from mobile devices. Fundraising strategies should incorporate mobile users to effectively attract and connect with donors and supporters online. Making your website mobile friendly is no longer an option if you want to connect with your supporters.
The best way to see the advantages of responsive design is a real-life example. Use your smart phone to view your website. You’ll probably notice everything is very small and difficult to read. Now view this website on your smart phone, notice how all the components changed from what you are viewing on a desktop. This is responsive design.
With responsive design the features of your website will automatically resize and reconfigure for readability, depending on the screen size of the device on which they’re being displayed. Your website will display just as well on a mobile device as it does on a desktop computer.
The future of mobile internet usage is right now. Your website is your organization’s most important and powerful resource for engaging with donors and supporters. Make sure their online experience is a good one.