Search marketing is about being where your supporters and donors can find you. Whether they are searching for your organization specifically or searching for information about your cause, its critical to your organization's success, that you are on that first page of search results.
Search Engine Optimization (SEO) is crucial to this goal, however content marketing and social marketing have established themselves as essential parts of the Search Marketing fusion. It’s important to have a partner that knows how to put these elements together to reach your goal of showing up on the first page of search results when your supporters and donors are searching for you. That’s where we come in.
SEO is the practice of developing and promoting your website to ensure that it can be found in search engines for words and phrases relevant to your organization and what it is offering, leading to an increase in the number of visitors your website receives from the “free,” or “organic” listings on search engines.
Most Internet users start their search for information on your cause or your organization on Google, Bing, or Yahoo, and this means that if your website cannot be found within their organic results, (preferably on the first page) you will miss the opportunity of reaching your supporters when they are looking for you.
At CauseRoar, we implement a comprehensive SEO strategy for your organization that will have the greatest impact on your rankings in search engines and conversions (an action you want your supporters to take such as: making a donation, signing up as a volunteer, purchasing a ticket to an event, sharing on social media). CauseRoar’s Search Engine strategies help your organization's website perform well in Search Engines and gets your website seen by the people who matter most: donors, supporters and volunteers.